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Lead Generation

How to run an email campaign

Build a multi-step sequence, send from your own mailbox, and read replies in one inbox.

2 min read

Connect your mailbox

Campaigns send from your own mailbox: Google, Microsoft or SMTP/IMAP.

Build the campaign

  1. Create a campaign with several steps, each a template.
  2. Set the send window in your time zone. Warm-up limits keep sending volume sensible.
  3. Choose your prospects.

Every email carries an unsubscribe link and your sender address. Suppression lists keep unsubscribed people out, and a campaign pauses itself on bounces or complaints.

Read replies

Replies arrive in the Inbox, classified so you can see which ones matter.

Business profile

In settings, your business profile is pre-filled from your company settings and industry: what you offer, your ideal customers and preferred business types.

Good to know

Cold email must comply with local law and recipients' consent expectations. Connecting a Gmail account for the public requires Google's app verification.